📊 Google Analytics

The ultimate guide to Google Analytics for UX designers

Tracking user interaction

Sometimes, it's good to track not only web page view, but other user interactions such as button clicks. This is especially important in Single Page Applications (SPA) as they often do not have traditional pages, but dynamic content.

Virtual pages

Documentation

This is useful for tracking dynamic parts of SPA such as tabs, collapsible content or sliders (carousels). To track such part of an app add following line of code to onClick event of element that triggers the corresponding content.

ga('set', 'page', page); // Set virtual page
ga('send', 'pageview'); // Send it to GA

Events

Documentation

Events are good for tracking interactive elements such as buttons, links, etc, that do not redirect to other subpages.

ga('send', 'event', 'Homepage', 'Slider', 'Slide left');

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